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The rise of individuality and fashion identity

July. 2021

For this project I wanted to explore the 1990s and it's extremely unique fashion photography style. The end of the millennium and the beginning of the 2000's can be seen as one of the most inventive and rapid changing times in history. There were political up rises and advances in tech that were revolutionary. The youth were given so much attention and were creating sub-culture after sub-culture as they learned to express themselves. There was a lot more diversity and the media started shooting more raw real life aesthetics. For my shoot I want to mainly focus on editorial designs, using different cameras and lenses to create different formats and aesthetics. I edited the photos in VSCO and designed the layouts in affinity designer.

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